We developed two new characters for the SSG Landers and carried out a 3D Modeling of the existing mascot, Randy. To reinforce brand consistency, we designed a unified family look across all characters. In contrast to Randy’s clumsy yet strong personality, the new characters include Poori, a poodle mascot with a cute and diligent nature, and Batty, a bone-shaped character known for its expressionless demeanor. These characters will be widely utilized in various online and offline marketing contents, including social media.